Saks Fifth Avenue tasked our team of engineers, product managers, and me to come up with a way to integrate a new paid-membership program on our site within a very short time frame. Because we only had a little over a month to figure out the user journey, UX/UI, and get it built, we kept it fairly simple and treated the Saks+ membership as a product on our page that our users could pay for through the checkout flow like any other product.
The greatest challenge for me was to figure out a landing page design before the membership program’s name and details were finalized. While the look and feel changed based on the branding, our front-end developer Philip Gingerich and I made sure to work with the larger creative team to work with the template parameters.
The live site could be seen here: saks.com/saksplus.
2019