My sister-in-law Kendra Suh started Momscoveries on Instagram, which showcases all the wonderful places you could take your kids in the Bay area where she currently lives. It started off as a passion-project but was growing to almost 10K followers!
She wanted to take this account to the next level and asked for an official logo that would debut once she hit 10K followers. The ask was for a nod to San Francisco with custom lettering (simplicity was also key!). We thought using her favorite color purple was a nice personal touch for this Momscoveries founder.
Digital
2023