We had an opportunity to pitch to Hasbro with a site redesign for their subbrand Playskool. I worked closely with our Creative Director Derek Scott and Art Director Daniel Silva to bring our vision to life. Once we built the UX foundation together, we all divided and conquered the execution from desktop to mobile. In addition to the UX/UI of the page, I created all the hero images and the visual composites combining vendor-provided images with my own illustrations.
2012